Course Overview
The Bachelor of Science, major in Marketing, equips students with knowledge and skills in running and managing marketing outfits. They will be exposed to basic and advanced theories, principles and practices related to the product, price, place, and promotion, both local and international.
Major Subjects
| Subject Code |
Subject Description |
| MKTG1 |
Principles Of Marketing (3 Units)
This course discusses the marketing process as a system in its micro and macro aspects. This takes up the fundamental elements of a market, the marketing mix and the particular strategies of the different elements of the marketing mix. This takes into consideration the new concept of business, which is to earn optimum profit from a targeted market that is revolutionary in nature. |
| MKTG2 |
Market Research (3 Units)
Pre-requisite: MKTG1 |
| MKTG203 |
Product Planning & Development (3 Units)
This discusses the topics that pertain to the definition of all kinds of products determining the assortment of products to sell and the technical alterations necessary to give life to a product. This includes product package design, branding, packaging and labeling, modifications, standardization of products, establishing quality, product feature, performance and stability, discarding of undesirable products, etc. |
| MKT204 |
Fundamentals of Advertising (3 Units)
This involves discussions on the fundamentals of the triad of advertising, the description of the said promotional activity and the composite elements of the advertising industry. This, therefore, discusses the membership of the ABP, the structure of the mass media, the technical description of the advertising process from research to copy writing, reproduction, media planning, and advertising budgeting. This also update the students on the indirect payment or commission system. The course also takes up the principles and practice of traditional and non-traditional promotion. |
| MKTG305 |
Consumer Behavior w/ Research Applications (3 Units) |
| MKTG306 |
Strategic Marketing Management (3 Units)
This covers strategies that will determine how to make a certain brand/product, brands/products project the image of a business enterprise that will make money as well. This discusses in particular product assortments that sell in the specific market and specifies techniques of formulation of marketing strategies program or plan of action to attain the objective of the firm. |
| MKTG307 |
Sales Organization Management (3 Units)
This covers topics that involve organizations of a sales force and the managerial skills necessary to control the sales force including proper budgeting to sustain its generation. This discusses the significance of having a well-maintained sales force to an enterprise. |
| MKTG308 |
Direct Marketing (3 Units)
This discusses the principles and application of networking in direct selling. This covers the techniques that will show the impact of direct selling to sales and to promotional budget vis-à-vis advertising. This also includes how to formulate and implement network plans and strategies. |
| MKTG309 |
Logistics & Traffic Management (3 Units)
This covers the topics that pertain to the fundamentals of effective and efficient distribution system. This discusses the physical distribution of products, the chains, the channels, the facilitating factors, the role of the marketing intermediaries, budgeting etc. |
| MKTG310 |
Industrial & Agricultural Marketing (3 Units) |
| MKTG311 |
Public Relations (3 Units)
This discusses the definition and the significance of public relations to a firm the functions of public relation, the strategies and the budget that it should consider in the process. |
| MKTG312 |
Marketing of Services (3 Units)
This is similar to Brand Management but this is quite particular to service. With the emergence of service as a product that sustains operations, topics will be discussed as techniques to formulate and implements marketing strategies and program considering the request tends in business that are service courses. |
| MKTG313 |
International Marketing (3 Units)
This course takes up topics on opportunities from a global market as the triad of the world market and the marketing strategies to satisfy them. This discusses the other activities that make entrepreneurs go international other than import and export. Emphasis is given to import and export procedures, its impact to our balance of payment and foreign exchange risks management. |
| MKTG RM1 |
Research Methods 1 (3 Units) |
| MKTG RM2 |
Research Methods 2 (3 Units) |
| MKT PRAC1 |
Practicum 1 (3 Units) |
| MKT PRAC2 |
Practicum 1 (3 Units) |
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