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by Jhennie Villar, September - December 2010

The Institute of Communication (iCOMM), for nine consecutive years, has continuously dominated the most coveted Catholic Mass Media Awards (CMMA) Student Category. 

The awarding ceremony was held last October 13 at the University of Sto. Tomas.
This year, Communication Arts, Broadcasting and Advertising majors produced 14 student-entries, which made it as finalists in the nationwide competition. The record surpassed the previous year’s number of finalists, three of which were given the awards by the CMMA while the other three productions got special citations from the jury.
Four finalists made it in the TV Production category. Among them were “Tourette”, “Rurog”, “Bahay Kubo”, and “Manyakan; Caya Pay?!”. 
Four finalists also entered the Radio Public Service Announcement category. Brandale Britanico, Jill Evita Blanch and Ryan Gee Gaviola’s “Tindera”; “Star Parent” by Matt Alistair Austria, Jessica Jugo and Louise Monique Soriano; “Abortion”, and “Bahay-bahayan.” Tindera got the Best Radio PSA Award while “Star Parent” got special citation.
Letran entries also got in as finalists in the TV PSA as entries like “Textmate/Praymate” of Renz Carlo Barairo, “The Prayer”, Danica Marie Hermogenes’ “Ita”, and “Bayaning Japorms” got the nod of the jury. “Ita” won the award while “Textmate/Praymate” got special citation.
Completing the 14 finalists were “Chopstick” by Dani Dulay under the Print Public Service Announcement category and “Di-Bi-Di” under the Short Film category. “Di-Bi-Di” production staff include Mark Anthony Norella (writer and director); Fairylene Sy (executive producer); Kristine Miranda (assistant director); Kathryn Jerry Perez (cinematographer); Eneric Hernandez (editor); Mary Arriane Tabarina and Raybert Domingo (production managers); Miguel Alfonso Bonifacio (sound supervisor); Liezl Villanueva (script supervisor); Martha Ysabelle Arato (wardrobe); Kathleen Clemente (make-up artist); and Madeleine Flores (production assistant).
“Di-Bi-Di” received the Best Film award (student category) while “Chopstick” got special citation.
The CMMA is an annual activity organized in 1978 by the late Jaime Cardinal Sin. It aims to recognize works that promote Christian values through media. The CMMA vision and mission read: “To reward, as well as to pay tribute to media products that enhance the total human development of the Filipino audience through the competent and professional use of mass media techniques. To promote the basic human values: Love for God, Love for Truth, Respect for the Natural Environment, Promotion of Positive Filipino Values and Love for Family and Life.”