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by PAMD, September 2011

The Institute of Communication (IComm) and the Letran Integrated Media Organization (LIMO) hosted the Media Forum 2011 entitled “Kapamilya, Kapatid, at Kapuso” at the St. Vicente Liem dela Paz Auditorium on Nov. 23. Letran alumni and current media personalities Ricky Velasco of ABS-CBN, Marlene Alcaide of TV-5, and JP Soriano of GMA-7 spoke about their experiences as journalists covering diverse events around the country.

Velasco started with recalling his days in Letran and how his professional media career started. “This school sets the foundation para marating niyo ang inyong pangarap sa buhay. It pays well kung masipag talaga kayo and determined to be successful. Letranista kayo, kaya sigurado ‘yan,” he said.

Alcaide then recounted how she conducted interviews with the families of the three overseas contract workers who were set to be executed. She said that getting the trust of the families was “the most challenging.” Finally, Soriano said that the essence of journalist does not lie in “fame and fortune, but the power to create change.”

“The forum has successfully motivated our ideals of not just simply pursuing a media career for fame or prestige but to be humble instruments of providing credible information and advocates of change,” said Feliciano Mungcal III, a Communication Arts junior, adding “Despite exposing us to the threats and dangers of a journalism career, our dreams and mission still matter. Thanks to them [speakers] for the inspiration."

The students were also treated to an entertaining talk by TV personality Bela Padilla, who talked about the competition for roles in her industry. “Being an actress is not easy,” she said, adding “For you to get a leading role, you must audition for it.” The last speaker, Christopher Pasion from the College Editors Guild of the Philippines, talked about issues surrounding the commemoration of the Maguindanao Massacre.

“What was unique about this year's installment of the media forum was that all the three main speakers are alumni of Letran, working in the three major networks in the country. They share the same values in communication practice as well as the same work ethic—learnings which they got from their college life in Letran,” said Norberto Bana III, IComm director.

Kapamilya, Kapatid, at Kapuso was emceed by Fahrid Salimpur and Bernadette Meneses. The forum is an annual event held by IComm.