by PAMD, February 2012
Colegio de San Juan de Letran and the Advertising Foundation of the Philippines (Ad Foundation) forged a Memorandum of Agreement (MOA) that renewed their partnership in the presentation of AdSpeak at the Rector’s Conference Room on January 25.
Letran and the AdFoundation will co-present AdSpeak, a student convention on values advertising, to further promote values and meaningful advocacies in advertisements. The MOA was signed by Ruperto Nicdao, Jr., chairman of the Advertising Foundation of the Philippines, and Letran’s rector and president Rev. Fr. Tamerlane Lana, O.P.
Asst. Prof. Rowena Capulong-Reyes, dean of the College of Liberal Arts and Sciences, Asst. Prof. Norberto Bana III, director of the Institute of Communication (IComm), and Asst. Prof. Eleanor Agulto, IComm advertising professor, were present to witness the MOA signing.
“In the advertising industry, the proponent of values advertising is the Ad Foundation. In the academe, Letran is promoting creativity with a cause through AdSpeak. The partnership between the two is so apt,” Agulto said.
AdSpeak ’12 will be held on February 10 at the Student Center Auditorium. Interested participants may attend for free on a first-come, first-served basis.