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by PAMD, February 2012

Colegio de San Juan de Letran, in partnership with the Advertising Foundation of the Philippines, convened delegates from 25 colleges and universities in Mega Manila when it held AdSpeak ’12, a student convention on values advertising.

The full-house event was conducted at the Student Center Auditorium of Colegio de San Juan de Letran in Intramuros, Manila. Advertising experts who shared their

Ricky Garcia (center), winner of AdSpeak ’12 Best Radio PSA, receives his Values Advertising Award from Rowena Capulong-Reyes, Letran’s Dean of the College of Liberal Arts and Sciences, and Ruperto Nicdao, Jr., Chairman of the Advertising Foundation of the Philippines.

insights during the whole-day affair were Abi Aquino, Creative Director of Lowe Phils.; Tere Filipinia, former President of Basic Advertising; Angelito Pangilinan, CEO of Carat Phils., Regina Lopez, Managing Director of ABS-CBN Foundation; John Rojo, Immediate Past President of the Philippine Association of National Advertisers; and Ruperto Nicdao, Jr., Chairman of the Advertising Foundation.

The convention was capped by the announcement of winners in the AdSpeak ’12 student competition. Commercials that upheld values were created and entered by students in four Public Service Announcement categories: Print, Radio, TV and Campaign. Winning entries for the Values Advertising Awards were chosen by the resource speakers while those of the Students’ Choice Awards were judged by the student delegates. The winners of the Online Choice Awards were determined through an online poll conducted by JobsDB.com.

For the Values Advertising Awards, the big winners were students from University of Asia and the Pacific (Best Print PSA), Colegio de San Juan de Letran (Best Radio PSA), University of Santo Tomas (Best TV PSA) and Colegio San Agustin - Binan (Best Campaign PSA).

The Students’ Choice Awards were won by students from De La Salle University – Lipa (Best Print PSA and Best Campaign PSA) and University of Santo Tomas (Best Radio PSA and Best TV PSA).
Winners of the Online Choice Awards came from Lyceum of the Philippines University (Best Print PSA), Colegio de San Juan de Letran (Best Radio PSA and Best TV PSA) and Ateneo de Manila University (Best Campaign PSA).

The AdSpeak’12 student convention was sponsored by Enervon Multivitamins, ABS-CBN, PSRC, Adobo Magazine, JobsDB.com, Dupe, Virgin Cola, Roots Ginger Brew, Summit Natural Drinking Water, Vitamilk and Manila Bulletin.